The Next Step Programs: Built to Be Found, Built for Everyone
The Next Step Programs does life-changing work for people with disabilities and their families across the greater Philadelphia area, but their website wasn’t helping families find them. It didn’t rank for a single keyword, loaded slowly, and wasn’t built for the very community it served. We rebuilt the site from the ground up: a complete SEO overhaul, twice the speed, full ADA compliance, and a cleaner layout, so the families who need TNS can actually find them.
What We Created
- Complete SEO Overhaul:The site started without ranking for a single search term. We rebuilt its SEO foundation around the programs and places TNS serves, so the right families find them at the right moment.
- Local Keyword Rankings: TNS now ranks highly for disability opportunity program searches across multiple towns and counties throughout the greater Philadelphia area. Real visibility in the communities they actually serve.
- Twice the Speed: We re-engineered the site to load twice as fast, cutting wait times that cost nonprofits visitors every day. Faster pages mean better search rankings and a smoother experience for every family.
- ADA Compliant: We revamped the entire website to be ADA compliant, an essential standard for any organization, and especially one serving people with disabilities. Accessibility built in, not bolted on.
- Improved Layout: We redesigned the structure and layout from the ground up, making programs, services, and ways to get involved easy to find. Clear paths for families, donors, and job seekers alike.
- A Foundation to Grow On: The rebuilt site gives TNS room to expand, supporting new programs, locations, and initiatives like Adam's Way as their mission keeps growing. Built to keep up with the work.
Why It Matters
A nonprofit can do extraordinary work, but none of it matters if families can’t find them. By rebuilding The Next Step Programs’ website to rank, load fast, and welcome every visitor, we helped turn their site into something that actively does its job: connecting people with disabilities and their families to opportunities that change lives. The work TNS does deserves to be found, and now it is.